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Social Marketing Expertise
Traditional marketing techniques are seeing reduced efficacy, and usually involve interrupting your customer. We provide counsel to corporate clients looking to integrate social marketing efforts into their overall engagement mix. My previous clients have included BMW, Brita, Clorox, De Beers, Fedex, Ford, GE, J&J, Kraft Foods, Mayo Clinic,… Read more...
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Brand-Building
Who needs a brand strategy? Anyone who 1) has a product to sell, 2) has competitors, and 3) needs to build trust. Often misunderstood, brand strategy is a process that requires a knowledge of the market, the competition, and the ability to create insights that inform your marketing efforts for the most impactful (and prosperous) brand… Read more...
Blog
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SOCIAL MARKETING 101: Social Media Basics for Marketers
1 year ago – Interview with ERIC WEAVER, President Brand Dialogue LLC
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SOCIAL MARKETING 101: Should your brand be on Twitter?
1 year ago – Whitepaper by ERIC WEAVER, President Brand Dialogue LLC
